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By Joanne Miller
Chicagoland Golf assistant editor

Every time the TV news comes on people are talking about getting fit, eating healthier and going ‘green.’ Apparently, making these changes in your life is the most fashionable thing to do.

Golf fits right in. Who knew that just by playing golf we would all be trendsetters?

Regardless, I don’t think golf has gotten its just dessert as a form of exercise, but maybe that will change as this new trend emerges. After all, golf reaches far beyond other sports, people of all ages can play, 15-year-olds to 65 and up.

Sure, we’ve all probably claimed golf is a form of exercise to justify the five hours away from the house. But, truth be told, one burns vast amounts of calories playing golf. If you carry your bag around the course for four hours you burn 1,156 calories, and if you decide to ride you’ll expunge 894 calories.

ADIDAS - Top row, men’s traditional ClimaCool Solid Pocket Polo in midori, a nice green/black polo is the ClimaCool Motion Shoulder Stripe, and the innovative ClimaCool Vertical Engineered Stripe in navy/lobster/freeze. Bottom row, women’s clothing starts with the great ClimaCool Cap Sleeve Henna Placement Print top in blossom/white, then the original ClimaCool Button Loop Polo featured in gerogia, and the extremely feminine ClimaLite Mercerized Puff Sleeve in midori/green.
Now the old excuse has justification: “Honey, it’s for my health.”

You’re welcome.

Since you’ll be getting more fit playing golf this spring, summer and fall, several new golf shirts should be next on the list – you’ll be supporting the economy, too. Next all you have to do is donate your old clubs to charity and you’ll be up for Sainthood.

ADIDAS

“Four words: Equipment for Your Body,” reads its catalog for Spring 2008, and I agree with that sentiment.

Adidas has the most color options for every style than that of other apparel companies. It offers numerous technological fabrics, all encompassed in very innovative designs. As popular as horizontal stripes are in the golf world, unless you have a physique like Charles Howell III, stay away! They only make you look wider. Adidas has a great vertical stripe polo with one large band of stripes from the shoulder to the bottom hem. It adds a great visual and should help give the illusion of a longer torso. This ClimaCool Vertical Engineered Stripe Polo is available in turquoise/black/white combo and navy/light blue/orange combo.

Another favorite from the line is the ClimaCool Gradient Check Print polo, another vertical stripe, available in white/light green, blue/white or white/sun/gold.

There are just so many great shirts in the Adidas Spring/Summer line I could go on for days. I can guarantee that you will find at least one – if not several – that you just have to add to your closet, and the feel of the fabrics is off the charts comfortable. A golfer can just not go wrong buying from this company.

The Adidas women’s line is just as innovative as the men’s. A great little sleeveless top is the Plaid Print in two shades of blue with white plaid and contrasting burgundy trim. A nice surprise to the new line is the Henna detailing offered in three different styles. A cap sleeve with Henna on the upper left; a half sleeve top with a large Henna print on the back; and a sleeveless jacquard polo covered in a discreet Henna pattern.

Adidas has incorporated some feminine details – puffed sleeves, pleated mocks, button loops – with gorgeous colors perfectly to inject some serious style into any golf wardrobe.

ASHWORTH - Collection of polos from the new Cloudbreak line.
ASHWORTH

As we reported last year, founder John Ashworth had returned to Ashworth after 10 years. The Spring 2008 collection is the first line with his collaboration, marking “A rebirth of the brand.”

The result is the introduction of several new lines featuring strategically-placed patterns in mature color combinations of deep red, marlin, seagrass, and chromium. From the Cloudbreak collection comes a solid polo with a crest-like screened graphic print on lower left side available in red, fescue and white. The solid dark sand garment with screened argyle diamonds on the chest is another top design. Highlighting the Chemistry line is the Carbon Silver Tech shirt in H2O, a classic golf shirt with a remote vertical pattern. The Energy set fulfills all expectations with a techy look in the Two-Color Body-Mapped shirt and Vertical Textured Stripe shirt.

Ashworth’s women’s line mirrors the men’s in its use of patterns but with womanly, contemporary tones. The Venetian line is perfect for spring with colors of sweet cream, ribbon (pink), tangerine, and santa fe (cream). The Floral Pint knit shirt is 100 percent cotton and the lovely print flows down the right side. Coming for the Luxor line, the Printed Coat Front knit shirt is a ladylike, floral patterned sleeveless top in black. Bringing a breath of fresh air is the Scoop Neck knit shirt in black and white stripes.
GREG NORMAN

Greg Norman continues to surprise me with the detailed designs and original patterns. The creative team for the Spring 2008 Norman collection debuts three new lines; Sydney Harbour, Hollywood Golf; and Scottish Links to complement their Essential, Play Dry and Signature Series collections. From the Sydney Harbor line comes a bold classic-turned-modern pattern called ladder jacquard in the Luxury Bamboo Jaquard polo. The entire line focuses on bold graphic prints in blue, paprika, and pueblo with classic accents of black.

Hollywood Golf is the epitome of 1920s glamour with modern day sophistication in dynamic, complicated pattern work. The undeniable color scheme features wasabi (lime green), dragonfly (a dark pink), and strong black.

Rounding out the collections is the Scottish Links, a conservative yet beautiful line complete with rich plum wine mixed with navy and green against checks and stripes.

Whether your golf style is a bit modern or a bit conservative Norman’s 2008 collection will meet your needs.

LIJA

LIJA should be a staple to every women’s golf wardrobe. Introducing four new collections this spring: Eye Candy, Runway Luxe, Spring Fling, and Sweet Georgia Brown. Eye Candy kick-starts the new line with vibrant colors of lollipop (pink), lipstick (light purple), nectar (orange), and my favorite, damsel (burgundy). The styling and details of the collections create a slightly preppie feel with a sassy twist. A vintage flair emanates from Spring Fling, where femininity is the key ingredient in styling. Pretty polos with sweet details like scoop necks, key holes and rounded collars are found throughout. Color makes the Sweet Georgia Brown a delicious collection filled with nut, cocoa, seafoam and creamsicle. These soft tones create a very warm spring palette for this casual and playful group.

Oversized button, bib detailing and unique prints make great combinations for another great line.
 
LIJA has once again designed clothing that every woman can wear, feel good in, and look fabulous.
Greg Norman
LIJA - Top right inset, from Eye Candy, smooch military polo in damsel with the grace plaid skort. Large photo is from Spring Fling, smooch casita polo in mulberry under the classic mimosa vest, glossy casa short in honey. Sweet Georgia Brown, left, featuring the pinwheel cuffed polo and checkerboard knee short.
NIKE

Nike has once again proved why it is in a league of its own with the Spring/Summer 2008 collection. The men’s Tour Collection is laden with pristine colors of white, etheral (light blue), wild mango, olive khaki and birch. The blocked burnout top features color blocks down both sides making you appear slimmer. The Sphere Dry Diamond pattern adds a bit of panache in ethereal and olive khaki. A second shipment of the Tour Collection dabbles in new blue (turquoise), sunburst (bright red), dark obsidian (dark blue), white and birch. Highlighting this collection is the Body Mapping 2 Tone polo in dark obsidian, a muted stripe on the right chest and the left sleeve serves as a modern twist to the traditional stripe. (See photo).

The women’s collection stands on its own with desirable designs paired with soft colors of birch, cadet green, wild mango, light coral and white. One favorite piece standing out of this line is the novelty plaid pant, sure to turn heads on the first tee.

The women’s collection second and third lines are much brighter focusing on germain blue (deep purple), flame red, white, black and electric green, new blue, ice blue, white and birch. I have to mention the Novelty Mesh shirt, the side color blocks wrap around the body and onto the back of the polos. Making us ladies look as good leaving as we do arriving.

QUAGMIRE

Its tag line, “Not Fit For The Fairway,” lets you know that this isn’t your grandfather’s clothing. Quagmire is a hip, edgy line that pushes the boundaries of country club wear, but still adheres to traditional dress codes. I am genuinely impressed with this company. The owners are two young men who love to play golf but never felt comfortable in traditional golf clothes. Three years later, this Canadian company has branched out into the American market.

I predict great things for this company. The lines are fresh, clean, and the fabrics are silky soft. These pieces are not just for 20-year-olds. Anyone who has fun playing golf could use a shirt or two from the Quagmire collection.

They also have a women’s line that is energetic and youthful. The SummerFun sleeveless top is just brilliant. The polo has an empire waist pipping in contrasting fabric that makes the top a true original. Chose from lemon, tangerine, baby blue, black, baby pink or white and you’ll stand out in any foursome.
NIKE- Men’s Blocked Burnout polo in white, Body Maping 2 Tone in dark obsidian, women’s Graphic Nike Sphere Dry polo featured in white with cadet green and light coral.
QUAGMIRE - Left, men’s lucky polo with authentic bamboo. Left inset, women’s lines polo and dukes shorts. Right, men’s vacation polo with plaid shorts, women’s bunkerbabe jacket and svelt shorts.
 

SWEET LIES

Sweet Lies, a Chicago-based business, is a name to remember. Introducing a third collection this spring, co-owners Cathy Arslanian and Marianne Durham infuse each piece with inspirations of automobile racing. Using luxurious technical fabrics from Italy their collections – Checkered Flag, Hot Pass, and Victory Lap – truly brings an unprecedented concept to women’s golf apparel... and it works. The lines are brimming with feminine detailing, tee holders on the sleeves and on the back of a headband, side mesh vents on tops, pants with ‘slimming illusion and rear venting and yoke flatters the bum.” A wish for every woman, no?

ACCESSORIES


For years, while playing golf women have settled with wearing a baseball cap that has primarily been designed with men in mind. Now female golfers have a choice, thanks to the entrepreneurial spirit of two long time friends. Gogie Girl is a headwear company designed by women for women.

For starters, Gogie Girl hats come in two sizes – standard and petite. Its proprietary Softweave mesh fabric and Silton lining provides a hat that is soft and comfortable. In addition, a shorter, more feminine brim provides plenty of protection from the sun while a perfectly placed space in the back is big enough to accommodate the longest of ponytails.

There are four lines of Gogie Girl headwear and three unique styles of visors. The visors are designed with a black Silton sweatband to prevent unsightly makeup stains.

Crocs, maker of the colorful, lightweight shoes seen on the feet of people of all ages, has taken its designs to the golf course. It all started in July of 2007, when Crocs bought Bite and the collaboration began. The result is the Ace.
Made with Croslite material, Crocs’ proprietary closed-cell resin, this shoe is extremely lightweight, odorresistant and breathable. The adjustable turbo strap hugs the heel enhancing stability and performance. Unique to the Ace shoe is a traditional golf spike pattern design and lug traction system to ensure weight balance during the swing. The Ace is constructed with ventilation ports that increase breathability and, to protect feet from morning dew, is also designed without the holes on the sides found in other Crocs footwear. Because the Ace doesn’t use conventional spikes, there is no need to remove the shoes when leaving the course.

This new golf shoe will be available this spring for $39.99 in black, white with blue accents, cotton candy pink, white with pink accents and khaki with chocolate accents. Both men’s and womens’ sizes will be sold.

If you can get over how different and untraditional the shoe looks, I would give it a try. Ask just about anyone if they own a pair of the original Crocs and they’ll probably say yes. We’ll see if the crossover into the golf shoe business will be just as successful.
Now female golfers have a choice, thanks to the entrepreneurial spirit of two long time friends. Gogie Girl is a headwear company designed by women for women. For starters, Gogie Girl hats come in two sizes – standard and petite.
Bite Golf -- Crocs Combo
For additional information please visit each company’s website. For your convenience many companies allow you to purchase items online, or can direct you to the closest dealer.
www.adidasgolf.com
www.ashworthinc.com
www.gregnormancollection.com
www.lijastyle.com
www.nikegolf.com
www.quagmiregolf.com
www.sweetliesgolf.com
wwww.tommybahama.com
www.gogiegirl.com
www.biteshoes.com



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